parallel NEWS
COMME DES GARÇONS FOR SERPENTINE GALLERIES UNISEX PERFUME
London’s Serpentine Galleries work with Comme des Garçons for SERPENTINE, a new unisex fragrance launching to celebrate the expansion of the gallery’s Royal Park of Kensington Gardens and new Serpentine Sackler Gallery designed by Zaha Hadid. ArtistTracy Emin designed the bottle and box for the fragrance in transparent white with silver accents. The scent itself is composed of grass, leaves, cedar, and asphalt, to represent the contrast and coexistence of the Royal Park in the middle of the big British city. SERPENTINE will be available exclusively at the Serpentine Galleries, Dover Street Market London and New York, and the Comme des Garçons Perfume Shop starting April 28.